CWS Designs & Marketing can help your company make the right choices for your next advertising campaign. You will often find that many people confuse marketing with advertising or vice versa. While both components are important the are very different. Let's start off by reviewing the formal definitions of each.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, magazines, direct mail, billboards, television, radio and the Internet. Advertising is the largest expense of most marketing plans.

We will develop all your advertising needs with our in-house staff and we work directly with the companies that your company will advertise with. We will do all the graphic designing in-house, which is tailored to your company, and submit it to the appropriate individuals at each company.

Call us today or complete our contact us form to set up an appointment to discuss your next project.